Search

  • HOME
  • Search
Original Articles
140
Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity
Junsang Ahn, Joon-Ho Kang
Int J Appl Sports Sci. 2022;34(1):1-15.   Published online June 30, 2022
Full textFull text    PubreaderPubReader    ePubePub    CrossRef-TDMCrossref - TDM    PDFPDF    
Articles
The Role of Athlete Signing as a Tool for Market Expansion: A Study on European Football Teams Signing Korean Footballers
Junsang Ahn, Junsang Ahn
Int J Appl Sports Sci. 2021;33(1):74-87.   Published online June 30, 2021
Full textFull text    PubreaderPubReader    ePubePub    CrossRef-TDMCrossref - TDM    PDFPDF    

International
Journal of
Applied Sports
Sciences

Print ISSN: 1598-2939
Online ISSN: 2233-7946



ABOUT
BROWSE ARTICLES
EDITORIAL POLICY
FOR CONTRIBUTORS
Editorial Office
Korea Institute of Sport Science, 727 Hwarang-lo, Nowon-gu, Seoul 01794, Korea
Tel: +82-2-970-9570    Fax: +82-2-970-9651    E-mail: publ@kspo.or.kr                

Copyright © 2023 by Korea Institute of Sport Science.

Developed in M2PI

Close layer
prev next