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| Global marketing of Formula One: Local variations and geocentric marketing mix |
| Woong Kwon, Woong Kwon, Woong Kwon |
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Int J Appl Sports Sci. 2018;30(2):134-148. Published online December 31, 2018 DOI: https://doi.org/10.24985/ijass.2018.30.2.134 |
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Global marketing of Formula One: Local variations and geocentric marketing mix IJASS(International Journal of Applied Sports Sciences). 2018;30(2):134-148  McDonald’s: “think global, act local” – the marketing mix British Food Journal. 2001;103(2):97-111 GLOBAL STRATEGY: ACHIEVING THE GEOCENTRIC IDEAL International Marketing Review. 1985;2(1):8-17 Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing European Journal of Marketing. 1988;22(10):19-30 Global Marketing: Foreign Entry, Local Marketing, and Global Management International Marketing Review. 2003;20(2):218-220 Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena Emerging Issues in Global Marketing. 2018;179-204 Global marketing: Foreign entry, local marketing and global management International Journal of Research in Marketing. 1997;14(3):298-300 Global Marketing Mix Decisions: Global Integration, Not Standardization Global Brand Strategy. 2017;75-109 Marketing and Marketing Mix Visualizing Marketing. 2016;3-7 Werkstattbereich II: Vorbereitung Marketing-Mix Die Smarte Marketing-Mix-Werkstatt. 2023;29-130 |
