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| Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity |
| Junsang Ahn, Joon-Ho Kang |
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Int J Appl Sports Sci. 2022;34(1):1-15. Published online June 30, 2022 DOI: https://doi.org/10.24985/ijass.2022.34.1.1 |
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Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity IJASS(International Journal of Applied Sports Sciences). 2022;34(1):1-15  A Conceptual Framework of the Relationship between Team Trust and Loyalty toward the Sponsor’s Brand: The Mediating Role of Team Identification . 2019; A Conceptual Framework of the Relationship between Team Trust and Loyalty toward the Sponsor’s Brand: The Mediating Role of Team Identification . 2019; A brand new disposable dental floss BDJ Team. 2016;3(6): Brand new centres for dental science students BDJ Team. 2015;1(1): The no.1 water flosser brand worldwide BDJ Team. 2021;8(4):42-42 Editor's Corner: The Business Law Team Brand American Business Law Journal. 2015;52(3):v-ix Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities Journal of Product & Brand Management. 2022;32(2):343-359 Global Branding with Brand Gender and Brand Equity Brand Gender. 2017;33-61 When sports sponsorship incurs brand risk: the roles of team performance, brand familiarity and team identification International Journal of Sports Marketing and Sponsorship. 2022;23(4):767-784 |
