CrossRef Text and Data Mining
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Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity
Junsang Ahn, Joon-Ho Kang
Int J Appl Sports Sci. 2022;34(1):1-15.   Published online June 30, 2022
DOI: https://doi.org/10.24985/ijass.2022.34.1.1

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Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity
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