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Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity |
Junsang Ahn, Joon-Ho Kang |
Int J Appl Sports Sci. 2022;34(1):1-15. Published online June 30, 2022 DOI: https://doi.org/10.24985/ijass.2022.34.1.1 |
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