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Measuring consumer emotions during live sports broadcasts |
Robert S. Smith, Robert S. Smith |
Int J Appl Sports Sci. 2021;33(2):263-286. Published online December 31, 2021 DOI: https://doi.org/10.24985/ijass.2021.33.2.263 |
Measuring consumer emotions during live sports broadcasts If you can feel it, you can share it! Enhancing Remote Spectators’ Experience During Live Sports Broadcasts with Second Screen Applications Exploring the Use of Second Screen Devices During Live Sports Broadcasts to Promote Social Interaction Emotion sharing during live sports broadcasts Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology. 2015; Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions Live (and Spend?) to Tell: An Investigation of Drivers of Consumer Upgrading in Extreme Sports Which Is Better? “Live” Surgical Broadcasts vs “As-Live” Surgical Broadcasts The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts |