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Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity
Junsang Ahn, Joon-Ho Kang
Int J Appl Sports Sci. 2022;34(1):1-15.   Published online June 30, 2022
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International
Journal of
Applied Sports
Sciences

Print ISSN: 1598-2939
Online ISSN: 2233-7946



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